Taurus, the second Sign of the Zodiac, is all about reward. Unlike the Arian's love of the game, Taureans love the rewards of the game. Think physical pleasures and material goods, for those born under this Sign revel in delicious excess. They are also a tactile lot, enjoying a tender, even sensual, touch. Taureans adore comfort and like being surrounded by pleasing, soothing things. Along these lines, they also favor a good meal and a fine wine. The good life in all its guises, whether it's the arts or art of their own making (yes, these folks are artistic as well), is heaven on Earth to the Taurean-born. It's the Bull which is the Taurean's mascot, and along with that comes the expectation that these folks are bull-headed and stubborn. Yes, they are. Hey, this Sign has a Fixed Quality attached to it after all, so expect that things will occasionally grind to a halt. That said, Taureans don't start out with the intention of getting stuck. They simply want to get things done, and it's that steady, dogged persistence which winds up being viewed as stubbornness. Bulls are actually among the most practical and reliable members of the Zodiac, and they are happy to plod along, as it were, in pursuit of their goals. The good news for Bulls is that once they get to the finish line, they'll swaddle themselves in material goods. A self-indulgent beast? Perhaps, but if you toiled as laboriously as these folks do, you'd need some goodies, too. Taurus is ruled by the Planet Venus, a lovely gal who didn't deny herself many things. In ancient Roman mythology, Venus was the Goddess of Love, Beauty and Pleasure, and Taureans have pretty much taken up where she left off. Bulls are fond of all things pretty, whether it's in their home, at a museum or on the stage. Life as one sweet pas de deux is how the Taurean-born like it. To onlookers, this may look like so much materialism and blessed excess, but Bulls really aren't interested in living without beauty in their lives. Beauty to the Bull also comes in the way of a happy home life, one which includes a partner and a stable relationship. Taureans value harmony in their personal lives, so they'll work hard on keeping their mate happy. The Bull's penchant for sensual pleasures, of course, can only help things along! Bulls can also be the sappiest of sentimentalists. Will all this overweening attention to their mate turn a Bull into a possessive mess? Probably not, although these folks do have to manage their tendency to latch on a bit tight. At the end of the day, however, the Taurean-born are true romantics and loyal to the core. The Element associated with Taurus is Earth. No pie-in-the-sky for these practical folks, since they'd much rather be on terra firma. Bulls tend toward conservatism, and this is often seen in their day-to-day behavior. No far-out schemes (that's Air) or shrieking ultimatums (more like Fire) here. Taureans far prefer to take each day slowly and steadily and work toward their ultimate goal. Along these lines, those born under this Sign are happy to stick with their projects until they have reached a successful conclusion. They are also extremely patient and dependable along the way. Does that sound earthy enough? The only kink in this well-oiled chain is the heckler in the gallery that tries to upbraid the Bull. These folks may not have a hair-trigger temper, but it's short enough. Bulls in a hissy fit can get pretty argumentative, but eventually they'll calm down and come back to center, since these folks would much rather be Zen. The Earth in this Sign does tend to act as a balancing mechanism so that things never get truly out of hand. For every one person who considers the Bull a pain, there are two who will say 'No way!' and happily take the Taurean's gentle charms any day. Seeing as how Bulls are generally strong and well-built, it's no surprise that these folks enjoy testing their strength on the field of play. Expect to find a Bull engaged in a spirited game of hoops or mountain climbing. Hiking is also a favorite pastime, since it keeps Taureans close to their beloved earth. Indoor adventures are also favored by Bulls, which is why the opera or ballet is right up a Taurean's alley. When it comes to love, the Taurus-born are devoted, romantic and somewhat possessive. Their sensual nature has a way of erasing any mistakes! Since Taurus rules the neck and throat, Bulls would be wise to keep a silky scarf at hand, ideally in a warm (and soothing) earth tone. The great strength of the Taurean-born is in their stability, loyalty and dogged determination. Bulls want to get the job done, and they will. What better way to get the riches they so fervently crave? The Earth element of Taurus brings strength and the desire for solid ground, form and structure. Preservation is important. The Bull's fixed motivation seeks first to stabilize, then produce. Ruled by loving Venus, Taurus has great emotional depth. Friends and lovers rely on the warmth and emotional accessibility of this sign. Taurus represents consistency, loyalty, and patience. Fixed earth can be very rigid, too cautious to take some of the risks necessary in life. Sometimes the Bull ends up temporarily stuck in the mud. He or she may not want to rise to every challenge or potential. And stubborn? Ah yes! The Taurus Bull may always surface. This sign's Yin energy can go too far; Taurus becomes very, very passive -- even lazy. Balance comes with a reliable plan, one that satisfies Taurus' need for stability while allowing for action and accomplishments. The Positive Side of Taurus: The Taurus person is known for his ability to concentrate and for his tenacity. These are perhaps his strongest qualities. The Taurus man or woman generally has very little trouble in getting along with others; it’s his nature to be helpful toward people in need. He can always be depended on by his friends, especially those in trouble. The Taurean generally achieves what he wants through his ability to persevere. He never leaves anything unfinished but works on something until it has been completed. People can usually take him at his word; he is honest and forthright in most of hid dealings. The Taurus person has a good chance to make a success of his life because of his many positive qualities. The Taurean who aims high seldom falls short of his mar. He learns well by experience. He is thorough and does not believe in short-cuts of any kind. The Taurean’s thoroughness pays off in the end, for through his deliberateness he learns how to rely on himself and what he has learned. The Taurus person tries to get along with others, as a rule. He is not overly critical and likes people to be themselves. He is a tolerant person and enjoys peace and harmony-especially in his home life. The Taurean is usually cautious in all that he does. He is not a person who believes in taking unnecessary risks. Before adopting and one line of action, he will weigh all of the pros and cons. The Taurus person is steadfast. Once his mind is made up it seldom changes. The person born under this sign usually is a good family person-reliable and loving. The Negative Side of Taurus: Sometimes the Taurus man or woman is a bit too stubborn. He won’t listen to other points of view if his mind is set on something. To others, this can be quite annoying. The Taurean also does not like to be told what to do. He becomes rather angry if others think him not too bright. He does not like to be told he is wrong, even when he is. He dislikes being contradicted. Some people who are born under this sign are very suspicious of others-even of those persons close to them. They find it difficult to trust people fully. They are often afraid of being deceived or taken advantage of. The Taurean often finds it difficult to forget or forgive. His love of material things sometimes makes him rather avaricious and petty.